SAN DIEGO, April 6 /PRNewswire-FirstCall/ -- Instead of spending the weekend twiddling their thumbs, this past Saturday, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) was focused on finding the fastest thumbs in the west at the first round of the LG National Texting Championship held at Paramount Studios in Hollywood. These stellar thumbs belong to 21-year-old Eli Tirosh of Los Angeles who was crowned the LG West Coast Texting Championship in front of a huge crowd of family, friends and competitors. Tirosh not only walked away with the prestigious title, she also earned $10,000 in cash and a trip to New York City to battle the LG East Coast Texting Champion on April 21 at the Roseland Ballroom for an additional $15,000 grand prize.

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During Saturday's event, contestants had the chance to test their texting capabilities based on speed and accuracy. They competed against each other in front of a crowd of supporters, battling it out on their enV by LG QWERTY keypad mobile device for money, fame and the LG National Texting Championship crown.

"LG would like to congratulate Eli on her amazing win as the LG West Coast Texting Champion," said Jon Maron, senior director of marketing for LG Electronics MobileComm U.S.A., Inc. "We are still looking for the fastest texter in the U.S., so everyone on the east coast -- start practicing your texting skills, register for the LG National Texting Championship online and get ready to show the world what you are made of in New York City."

For those that did not walk away with the west coast crown, there is still hope. The LG National Texting Championship will continue at the New York City event on April 21. Players at this event will compete for another $10,000 prize and the title of LG East Coast Texting Champion.

After the LG East Coast Texting Champion has been crowned, winners from each coast will face off in the ultimate battle on the enV texting device to compete for the LG National Texting Champion title, with a grand prize totaling $25,000. There will also be opportunities throughout the competition for players who are eliminated to win thousands of dollars in consolation prizes, including other LG products. The LG National Championship will be hosted by the multi-talented Oliver "Ali" Nejad, a renowned poker player and host known for his natural wit and charm. The competition is open to anyone and free, but they must own and use an activated LG enV or the V by LG mobile phones to compete.

The LG National Championship will take place in New York on April 21, 2007 at the Roseland Ballroom were players will compete in pools and be asked to type phrases on their LG handsets exactly as they appear on the overhead LG plasma screens with no typos or abbreviations. The first player in each pool who sends an error-free message to the right contact will advance to the next round. Registration for the LG National Texting Championship is now open at http://www.lifewithlg.com/ and is open on a first come, first serve basis.

For more event information, official rules or to register for the LG National Texting Championship, please visit http://www.lifewithlg.com/ .

About LG Electronics, Inc.

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems. For more information, please visit http://www.lge.com/ .

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com/ .

Demetra Kavadeles LG Mobile Phones 858.635.5232 Dkavadeles@lge.com VIDEO PROVIDED BY LG MobileComm U.S.A., Inc.

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