Welcome!

PHP Authors: Liz McMillan, Carmen Gonzalez, Hovhannes Avoyan, Lori MacVittie, Trevor Parsons

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Machine Learning , PHP

@CloudExpo: Article

BitYota Start-Up Launches Data-Warehouse-as-a-Service

BitYota was one of eight start-ups hand-selected by Amazon to be showcased

Another one of Andreessen Horowitz's seemingly endless supply of gold-tinged start-ups whose future is supposed to be theirs to lose has come out of start-up hiding to proclaim the existence of its newfangled SaaS-style data-warehouse-as-a-service for Big Data analytics running initially on Amazon.

It's called BitYota - a name derived from the combination of the smallest element of computer storage and the yotta, the biggest number, or 1024 - and besides Andreessen Horowitz BitYota's $12 million in seed and Series A funding comes from Globespan Capital, the Social+Capital Partnership, Dawn Capital, Crosslink Capital, Morado Ventures and individual investors like Yahoo founder Jerry Yang; Yahoo board member and former eBay COO, angel investor Maynard Webb; investor and financial writer Graham Summers; and MapReduce BitYota-like start-up ClearStory Data founder and Marc Andreessen buddy Sharmila Mulligan, who's evidently spreading her bets on Big Data analytics.

BitYota was one of eight start-ups hand-selected by Amazon to be showcased at re:Invent, the Amazon Web Service (AWS) inaugural customer and partner event in Las Vegas this week, where AWS happened to announce Redshift, its own strategic data warehouse service in the cloud currently in closed beta.

It's unclear if that surprised BitYota, which has garnered six beta customers in the last few months including an ad tech, an edu tech and a mobile house. All it can really do is characterize Amazon's move as validation.

The start-up says its widgetry is designed to run on cloud infrastructure without compromising functionality or scalability. It plans to expand its service to other public clouds besides Amazon in the near future and with Redshift in the offing guess it'll have to.

BitYota dramatically claims its SaaS platform frees Big Data "from the shackles of Big Costs and Big Headaches" and makes its analytics solution accessible in the fastest, most affordable way to the most users, with no compromise on functionality or service levels.

Its attributes include one-click data integration, fast analytics at scale and accessibility using familiar tools.

It was built from the ground up around its own shared-nothing massively parallel relational database and is supposed to unite the feature-rich functionality of a full-scale data warehouse with the flexibility and cost-effectiveness of Amazon's cloud infrastructure so any company can unleash the value of their data to gain insights and make better business decisions.

BitYota figures it's got a fundamentally improved approach for those looking to harness the power of Big Data analytics. Key features include:

  • Affordable SaaS: Customers no longer have headaches about hardware provisioning or maintaining homogeneous configurations; software versions, upgrades and installations; database administrators manage and maintain the throughput of workloads; advance planning for growth and burst needs; and concurrent users.
  • Click Data Integration: Customers can load data from data sources such as S3, NoSQL stores and RDBMs and combine all their data including event logs, user profiles and transactions in a single place in the cloud. BitYota auto-detects varying data formats and schemas; understands the rate of arrival/change of new data and seamlessly loads it on a pre-determined schedule.
  • Fast Analytics at Scale using Familiar Tools: BitYota's patent-pending massive parallel analytics engine enables analysis over fresh, fully detailed data. It works in the existing ecosystem of programming languages and BI tools; supports SQL92 natively and integrates via an industry-standard ODBC API with popular business intelligence tools and dashboards to visualize results. Access is via industry-standard languages like JavaScript, Perl, and Python and tools that analyze data without any new or intermediary language skills.

"Companies across every spectrum have an undeniable need to use data to unlock new sources of economic value but relatively few companies have invested sufficient time, money or people to do this right," BitYota CEO Dev Patel, who worked on Hadoop at Yahoo, said. "We believe that data and analytics should be broadly accessible to everyone inside the company and it shouldn't take a fortune to analyze data. I'm proud to say that today BitYota launched a data warehouse-as-a-service that allows just that. We are a cost-effective, self-managing and intuitive service that empowers users to work with their own data in familiar ways, with little retooling or disruption."

The starter widgetry costs $1,500 a month for five users starting with 10 EC2 compute unit and 500GB. It's capable of five concurrent queries. There's a week's free trial on a smaller configuration at www.bityota.com/pricing/.

The market for Big Data technology and services is supposed to grow from $3.2 billion in 2010 to $16.9 billion in 2015, at a 40% CAGR. The forecast is split between 34.2% software, 27.3% servers and 61.4% storage.

BitYota's addressable target market is supposed to be a portion of the $5.8 billion operating on public clouds or roughly $3 billion.

It has visions of being to data warehousing what Salesforce has been to customer relationship management.

However, its immediate market would be companies with relatively small data warehouses, or folks already generating their data on Amazon cloud, if Amazon doesn't gobble them all up.

The company, which so far has 15 people, was founded in 2011 by executives and senior engineers with Big Data experience from Yahoo, Oracle, Veritas/Symantec, Informix, BMC, Kabira/Tibco and Twitter.

One of its founders, chief of cloud services Soren Riise, was an honest-to-God rocket scientist at the European Space Agency. Another co-founder, CTO Harmeek Bedi, used to be a lead database architect at Oracle and Informix after IBM bought it.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.