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Lux's RadioLoyalty(TM) Announces Exclusive Multi-Year Agreement With ElectricFM

SANTA BARBARA, CA -- (Marketwire) -- 09/28/12 -- Lux Digital Pictures, Inc. "Lux" (OTCBB: LUXD) (OTCQB: LUXD) today announced that its RadioLoyalty™ platform, one of the fastest growing Internet Radio platforms in new media, has signed multi-year, exclusive representation of the radio station ElectricFM.

ElectricFM launched February 4, 2008. Since then, it has built up one of the largest audiences in the United States that broadcasts the dance format genre. The ElectricFM studios broadcast ElectricFM worldwide, 24 hours a day via the Internet from the New York City metropolitan area.

ElectricFM plays today's dance hits that are hot on the charts throughout the world. It also plays the hottest dance tracks from the last decade. One of its main goals is to create a radio station experience unlike that of terrestrial radio. It is listener-oriented, offering direct interaction with its station via e-mail, social networking, and many other ways. With "3G" and "4G" mobile technology, high quality streaming of ElectricFM can take place anywhere with a cell phone signal using the RadioLoyalty™ App. ElectricFM can be streamed and listened to while driving, which enables ElectricFM to have huge market reach. ElectricFM targets a wide range of listeners, in various age groups and demographics. From active club-goers to people who like to listen to upbeat music, ElectricFM is there to provide listeners with dance music that broadcasts live, 24/7 365 days per year.

Christopher Basista, Program Director of ElectricFM, commented: "ElectricFM considered several options for its streaming and monetization needs. After reviewing these options, it was apparent that RadioLoyalty™ offered the best, most flexible solution for our listeners to have a great experience, and for ElectricFM to capitalize on its revenue opportunities. RadioLoyalty™ offers the most compelling internet broadcasting platform I have ever seen and I look forward to great things ahead with RadioLoyalty™."

Aaron Gravitz, CEO of StreamTrack Media, added: "We are very pleased to announce that we were able to come to terms and execute an agreement with ElectricFM. The signing of ElectricFM represents a major step forward, securing a top tier station in the dance music genre. Its unique mix of content is great to be able to offer to RadioLoyalty™ listeners. We are happy to be able to offer the benefits of the RadioLoyalty™ UniversalPlayer™ to all existing ElectricFM listeners."

To experience the ElectricFM UniversalPlayer™ visit here:
Or you can go to http://www.electricfm.com and click on the "Listen Live" button to launch the UniversalPlayer™.

About RadioLoyalty™
RadioLoyalty™ is a platform that is quickly becoming the leading way to listen to music, talk radio, and sports over the Internet and on mobile phones. The UniversalPlayer™ provides broadcasters with the tools necessary at no out of pocket expense to maximize their revenue and significantly decrease, or eliminate their expenses. Advertisers are provided with a cost-effective means to reach their target audience from one source and more importantly at scale across the entire RadioLoyalty™ platform. Listeners worldwide use the platform to access specific audio content including unlimited music, talk, sports and more, while earning loyalty points redeemable for merchandise. With more than 1,000 stations to choose from, it is easy to find great content. Browse by station, genre, song, artist or album now using the RadioLoyalty™ guide at: http://radioloyalty.com/station-guide/index.php.

About Lux Digital Pictures, Inc.
Lux Digital Pictures, Inc. ("Lux"), through its wholly owned subsidiary StreamTrack Media, Inc., operates an industry-leading cross-platform digital streaming and online marketing service network. Through its proprietary platforms, RadioLoyalty™ and Watchthis™, Lux operates a vast content network and utilizes its unique patent pending technology to deliver in-stream video advertisements. With services including one of the largest video advertising networks online coupled with its vast internal proven network of online marketers, Lux provides advertisers with the solutions they need to effectively execute highly targeted advertising campaigns reaching new audiences within the high-growth Internet and mobile environments.

For more information: http://www.streamtrack.com

Forward-Looking Statements
This announcement contains forward-looking statements about Lux Digital Pictures, Inc. and StreamTrack Media, Inc. that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward- looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to Lux Digital Pictures, Inc. on the date hereof, and Lux Digital Pictures, Inc. assumes no obligation to update such statements.

Investor Relations Contact:
Lux Digital Pictures, Inc.
Michael Hill
Chairman and Chief Executive Officer
+1 805-308-9151

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