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Mobile IoT: Press Release

SDL Expands Multichannel Mobile Marketing Solutions with Netbiscuits

SDL and Netbiscuits announce strategic partnership to help marketers reach customers anytime, everywhere

SDL, a  provider of Global Information Management solutions, has announced that its Web Content Management Solutions division  has entered into a strategic partnership with Netbiscuits, the world's leading publishing platform for mobile sites and apps.

This partnership will expand SDL's multi-channel mobile marketing solutions, enabling organizations to provide a mobile-friendly and compliant brand experience for their customers, quickly and easily. Under the agreement SDL will license the Netbiscuits cloud platform and integrate it seamlessly with SDL Tridion, the best-of-breed Web Engagement Management platform. Netbiscuits and SDL Web Content Management Solutions division have a clear fit in terms of enterprise class solutions, global coverage and partner network.

Jan Jaap Kolleman, CEO of the SDL Web Content Management Solutions division comments, "the mobile channel is a rapidly growing method to reach people wherever they are. Being able to interact with users while they are out and about brings a wealth of new opportunities. For example, geo-location targeting enables marketers to get the right messages to the right recipient at the right time and place. We want to help our global brand clients to make the best use of this opportunity. The partnership with Netbiscuits is another step that empowers marketers to achieve their vision of an immersive and consistent brand experience for their customers through mobile websites and feature-rich mobile applications."

Integrating Netbiscuits technology with SDL Tridion's unique BluePrinting capability means that content is managed centrally and is re-used across websites and mobile sites in multiple languages. When used together with recently released SDL SmartTarget™, marketers can deliver a powerful, targeted experience for customers over the mobile channel.

Michael Neidhoefer, CEO at Netbiscuits continues, "Netbiscuits enables SDL customers to develop, publish and monetize cross-platform mobile sites and apps. New smartphones and tablets come to market every day. Netbiscuits optimizes content including text, images and video, for these devices. We have a great relationship with the manufacturers so that new mobile devices are added to our proprietary database immediately.  With our technology, marketers get the best of two worlds - the ability to produce mobile optimized sites and to populate engaging apps - leveraging the investment that they have already made in creating compelling content."

About SDL
SDL is the leader in Global Information Management solutions. SDL's solutions increase business agility to enterprises by accelerating the delivery of high-quality multilingual content to global markets. The company's integrated Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information that reaches multiple audiences around the world through different channels.

About Web Content Management Solutions
SDL's Web Content Management Solutions division delivers the leading enterprise class Web Content Management platform, SDL Tridion.  SDL Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

About Netbiscuits
Netbiscuits enables you to develop, publish and monetize cross-platform mobile sites and apps. Our world leading cloud software platform serves the mobile Internet services for premium online, media and retail companies such as eBay, Universal Music, MTV Networks, HSN and Axel Springer, as well as leading agencies such as SapientNitro, Publicis, Razorfish and Ogilvy. Globally Netbiscuits processes more than 3.5 billion mobile page deliveries for its customers each month. Founded in 2000, the company has 90 employees in the USA, Germany, UK and Singapore.

More Stories By Lars Hartkopf

Lars Hartkopf started online, went mobile, and now brings both worlds together. He is a start-up-proven hands-on type of executive with a focus on strategy, product management and marketing communication. Currently he is in charge of marketing at Netbiscuits, a leading software services platform for the development of mobile websites.

@ThingsExpo Stories
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
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The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
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