Tesla Motors launched its newest regional sales and service center this week with a regal ceremony hosted by H.S.H. Prince Albert II and Tesla CEO Elon Musk.

The new store at 4 Boulevard des Moulins is offering rides and tours Friday and Saturday. The site will be the base for Tesla’s pioneering mobile service program for customers throughout southern Europe.

For details on the ribbon-cutting gala, including celebrity photos, please visit Tesla’s blog in French and English at http://www.teslamotors.com/blog3/?p=93. Or visit Tesla’s Facebook Page at http://www.facebook.com/album.php?aid=129422&id=18790602800.

About Tesla Motors

San Carlos, Calif.-based Tesla is the world’s only automaker producing and selling highway-capable electric vehicles. Tesla has delivered about 900 cars to customers in Europe and the United States. Tesla sells cars online and operates showrooms and galleries in London, Munich, Monaco, California’s Silicon Valley and Los Angeles, Colorado, New York and Seattle.

The all-electric Tesla Roadster accelerates faster than an Audi R8 yet is six times more efficient than conventional sports cars. The Roadster does not need regular oil changes or exhaust system work. Roadsters have no spark plugs, pistons, hoses, belts or clutches to replace. Zero tailpipe emission means no smog checks. Tesla recommends a standard service and diagnostic inspection once a year – and Tesla can perform service with convenient “house calls” at customers’ homes or offices.