Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced Lithium’s Chief Community Officer, Joe Cothrel, will speak at the WOMMA Summit 2009. The ROI of Word of Mouth (WOM) has been studied and presented, but often without real numbers to compare success. Joe Cothrel will present ROI data collected from two long-running online communities. These results are instructional and this track session will provide practical information to help your company prepare a similar analysis.

The Word of Mouth Marketing Association’s goal is to educate the public about the new and exciting practice of word of mouth. The WOMMA Summit 2009 will explore organizational structures for word of mouth and social media, customer communities, research and measurement, and best practices. Beyond the discussion of the “why,” the Summit will also include in-depth opportunities for learning the “how” of word of mouth to help you successfully drive new value for your business.

About Lithium Technologies Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company’s behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit: www.lithium.com