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Intrinsyc Announces Freescale i.MX Device Development Solutions

Development Kits and System on Modules Accelerate Engineering of Android, Linux, and Windows Embedded CE 6.0 Devices

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/05/09 -- Intrinsyc Software International, Inc. (TSX: ICS), a leading provider of solutions for mobile and embedded devices, today announced a new line up of Cerf®Board device development solutions. Freescale i.MX applications processors based on ARM® cores deliver an optimal balance of performance and long battery life for rich multimedia experiences on mobile and embedded devices. The new Intrinsyc CerfBoard i.MX Development Kits (DK) and Systems on Module (SOM) will accelerate the development of innovative mobile devices for applications in automotive, consumer, industrial, medical, and point of sale markets that demand exceptional performance and efficiency.

For each Freescale processor type-i.MX31, i.MX35, i.MX51 - there will be two offerings: a Development Kit and a smaller "production-ready" system on module. The CerfBoard i.MX SOM is a production-ready solution that includes internal memory, external peripheral interfaces, expansion headers, and a binary image of Android, Linux or Windows® Embedded CE. The CerfBoard i.MX DK provides a complete development environment that allows designers to quickly create applications on a feature rich hardware platform. The CerfBoard i.MX DK includes the i.MX SOM, i.MX base board, modem serial cable, Ethernet cable, power supply, quick start guide and CD with hardware and software documentation, and a Bronze-level support agreement.

"A positive out-of-the box experience with the CerfBoard i.MX Development Kit illustrates the Intrinsyc commitment to providing our customers with effective device development solutions, including all of the accessories required to have a complete solution up and running in a very short time," said David Manuel, Vice President and General Manager of Device Development Solutions, Intrinsyc. "The modular design of the CerfBoard i.MX SOM allows for quick customization, while the ready-to-run BSPs integrated into a well-known environment dramatically reduce development costs and learning curves."

"Intrinsyc's CerfBoard i.MX device development solutions are backed by an experienced product development engineering team that can help customers overcome technical and resource challenges," said Sridharan Subramanian, Ecosystem Programs, Freescale Semiconductor. "By reducing the risk of development delays and failures, CerfBoard solutions can give Freescale customers additional confidence in the i.MX processor platform."

Intrinsyc offers wide-ranging development and project management services to customers building mobile and embedded devices worldwide. The Device Development Solutions group has the hardware and software expertise to provide assistance through the entire development cycle including concept design, proof of concept, prototyping, integration, testing, certification, final production and post deployment. Our experience, knowledge, and resources help customers deliver higher quality, mobile and embedded products and systems to market faster with reduced cost and risk.

The experts at Intrinsyc deliver free half-day "QuickStart Sessions" including an overview of the critical requirements in device development with a focus on each customer's specific needs. Interested device makers can bring a specific development question to the session or use the session to shorten their learning curve. After a QuickStart Session, client teams can walk away with a clear understanding of how their mobile or embedded device project can get to market faster with reduce risk and cost. To request a free custom QuickStart Session, email [email protected].

About Intrinsyc Software International, Inc.

Intrinsyc empowers device makers, mobile operators, and silicon vendors to deliver compelling, next generation mobile and embedded devices with faster time-to-market, higher quality, and differentiating innovation. Our customers and partners rely on our award-winning solutions for device development and industry-leading navigation software and LBS. Intrinsyc is publicly traded (TSX: ICS) and headquartered in Vancouver, Canada, with offices in China, Israel, Taiwan, U.K. and the United States.

Contacts:
Intrinsyc Software International, Inc. - Media Relations
Elizabeth Rosenbaum
Vice President, Corporate Marketing
+1-604-632-3579
[email protected]

Intrinsyc Software International, Inc. - Investor Relations
George Reznik
Chief Financial Officer
+1-604-678-3734
[email protected]
www.intrinsyc.com

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