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Social Media Will Replace BusinessWeek Too

We look forward to seeing BusinessWeek reporters, writers and bloggers on Ulitzer pages sooner rather than later

This morning I received a story link from a friend, her email subject - McGraw-Hill Said to Hire Evercore to Sell BusinessWeek Magazine - Bloomberg.com.

As I read the story I recalled our Ulitzer launch where our development work started a little over two years ago. During our first production meeting in April 2007, we put on the whiteboard that Ulitzer would be a social media platform that would replace traditional media in the near future.

The news story says: "BusinessWeek, the McGraw-Hill Cos. magazine that lost 30 percent of its advertising revenue in the second quarter, is up for sale, according to a person close to the situation."

Unfortunately, the future for all traditional media outlets - magazines and newspapers - is gloomy.

If you browse through the list of Ulitzer authors, articles, feature stories and blog entries, you will find that the line-up just a few months after our beta launch is extremely impressive.

When you add the published independent "first look" reviews of the Ulitzer platform to it, you can see why the home page caption reads: "BusinessWeek, TIME, Harvard Business Review, Scientific American, and Condé Nast Traveler will be replaced by Ulitzer."

Ulitzer vs. Ning - a Quick Review
Blog, Twitter and Ulitzer
Ulitzer’s Amazing First 30 Days in Public Beta
Will Ulitzer Dominate News Content on The Web? -Gartner


We look forward to seeing BusinessWeek reporters, writers and bloggers on Ulitzer pages sooner rather than later!

Ulitzer content is grouped in 25 distinct subjects from "Aerospace and Defense" to "Travel and Hospitality." Each subject group offers an unlimited number of topics, and each topic may contain thousands of peer-reviewed feature stories, bylined articles, blog posts, news, reviews, commentary, and unique editorial content authored by top experts in their fields.

What is Ulitzer?

Ulitzer is a brand new social media tool for creating, delivering, and consuming content on the Web. Anyone can create topics, magazines, and subject-based portals on Ulitzer, pre-populate them with over one million articles available, and launch a new Ulitzer topic in minutes.

"In just over ten days, I had thousands of readers of my articles mainly on marketing and sales.  It would be nearly impossible to get that at Ning in ten days for a new community site!"

John Ryan - http://johnryan.ulitzer.com

Ulitzer vs. Ning - a Quick Review
Ulitzer’s Amazing First 30 Days in Public Beta

Can Anyone Apply To Become a Ulitzer Author?

Yes, it's for anyone who wants to have a personal presence on the Web, and who wishes to take advantage of Ulitzer's revolutionary content delivery functionality, coupled with unmatched syndication and exposure capabilities.

What Kind of Topics Can I Start?

You may start a new topic on any subject or write a story and post to any existing topic. Trademarked topic names can be launched by trademark owners or Ulitzer editors as sponsored sites only. If you would like to start a sponsored topic, the Ulitzer sales team will contact you with sponsorship opportunities.

Is It Free?

Yes. Bona fide individuals/professionals - subject to approval, confirmation of ID, etc. - pay nothing. Ulitzer also offers sponsored programs for corporate customers, through which they can create completely customizable company and product portals and enjoy the entire rich Ulitzer feature set at highly competitive rates.

Do I Get Paid As a Ulitzer Author, Topic Editor, and Founder?

Yes. You earn 100% of the Google AdSense revenue as a Ulitzer author and blogger on all Google ads placed on your article and blog pages and syndicated through Ulitzer and its affiliated sites.

Ulitzer authors can add their Google AdSense account numbers to their profile pages to start earning 100% AdSense cash immediately. Topic editors should obtain a new AdSense account from Google to be used strictly on their Ulitzer story pages. Ulitzer will match their AdSense revenues 100% and payment will be made to their PayPal accounts. Just submit your AdSense revenue figures once a quarter to accounting (at) sys-con.com for your matched revenue payment.

Can I Earn 100% Revenue with Ulitzer If I Blog Elsewhere?

Yes. If you maintain a blog elsewhere, you simply create your Ulitzer author profile page, link it to your existing blog with a simple RSS or Atom feed link and you are good to go. Ulitzer will act as your syndication and distribution agent and you will get paid 100% of the Google AdSense revenue on all your stories.

Caution!
1) Make sure you are feeding full text to your Ulitzer site, not a summary. Summary blog pages will not be picked up for syndication but they will still appear on your author page.

2) If you submit your articles or blogs for approval rather than feeding them, you have a better chance of "wide" syndication, since all submitted stories go through editorial review and the Ulitzer editors make sure your stories are syndicated throughout all relevant affiliate sites. An RSS feed set up from your external blog will update your author page; however, your blogs do not get the maximum exposure they deserve. Always submit a story for syndication outside your automatic RSS setup!

Three Easy Steps to Get Started!

1) Create your author profile page by filling out all fields and submit it for approval. [Note: Your submission will be REJECTED if you have typos or missing information fields, including bio and a 100 x 100 pixel photo.]

2) Once you receive your author approval notification, create a number of topics you are interested in writing on and submit them for approval. You may submit stories to existing topics as well.

3) Submit the stories to be published on each of your topics and other relevant Ulitzer topics.

The Key to Ulitzer: Your Author Site

The first step is to create your author site. Once you have an author site, you will be able to create and manage topic sites, write articles, and manage your author site. Your author site must have your name, professional bio, 100x100 headshot, and a slogan otherwise it will not be approved. Do not use your company as the name of the site or the domain name. You can insert your company name in the company field on your site as well as your company URL. Once you have created your author site and it has been approved, you can then create topic sites that pertain to your company.

I'm a PR Agent, How Shall I Use Ulitzer?

After the three steps above, select the "Author = News Desk" option; this will post your story at the relevant topic news desk without your byline.

Is the PR Business Extinct?
Will PR Firms Survive The Social Media Avalanche?

    Ulitzer Will Change the Face of Online Media
    "Ulitzer is simple, intuitive, and provides a powerful digital tool for creating, distributing, consuming, and aggregating content. Within minutes of registration, I had a personal author site connected to my external blog and I had launched a new e-zine (Cloudonomics Journal) with content contributed from twelve different authors. Combining simplicity with powerful functionality, Ulitzer will change the face of online media."
    --Kyle Gabhart
    Founder, Cloudonomics Journal
    http://cloudonomics.ulitzer.com

    Ulitzer Made Our Community a Global Phenomenon
    "Since launching the Cloud Interoperability Magazine on Ulitzer.com, I have seen both our community as well our cloud interoperability movement blossom into a global phenomenon. I can thank a large part of this to the increased exposure Ulitzer has given us. Ulitzer is one of the most powerful and the easiest online media interfaces I've had the privilege of working with."
    --Reuven Cohen
    Founder, Cloud Computing Interoperability Magazine
    http://cloudinterop.ulitzer.com

    My Ulitzer Enthusiasm is Contagious!
    "I became a Ulitzer author by creating my own two magazines under the Travel and Hospitality subject section where I am regularly posting my travel articles. My enthusiasm which Ulitzer created is contagious. I can't wait to visit 'Greek Isles in the Summer' and 'Turkish Riviera' magazines several times a day and see which one my most popular articles appear on top stories section!"
    --Vasil Kadifeli
    Founder, Greek Isles in the Summer Magazine
    http://greekisles.ulitzer.com

Who Are the Ulitzer Authors at Beta Launch?

At the time of this beta release, Ulitzer authors include recently approved authors (spread over all 25 subject groups) as well as SYS-CON published authors (computers and software subject group).

I'm Listed As a Ulitzer Author and I Want to Update my Profile

If you are listed on the Ulitzer author pages as a SYS-CON published author, you can now update your bio, photo and other profile information yourself. You can also continue publishing new articles and blogs by posting them directly through your author page or by linking your external blog feed into your Ulitzer author profile. This feature allows you to keep your favorite blog engine and Ulitzer content syndication at the same time.

To update your existing SYS-CON author profile, simpy log in and request your temporary password to be emailed to you. If you have any difficulty in obtaining your temporary password, please contact editorial (at) sys-con.com for assistance.

I'm Listed on Ulitzer As SYS-CON Author and I Wish to Turn Off My Author Page

Simply email editorial (at) sys-con.com; your Ulitzer author page will be turned off within 48 hours.

How Do I Publish My Article To a Specific Ulitzer Magazine or Topic Site?

Every Ulitzer author has a Ulitzer Dashboard, which appears when you sign in. To give yourself the ability to assign articles to appear at Ulitzer.com at other places than just your own Author page, you need to go to Author Site on your dashboard and use the Topics tab. Here, as you will see, you can assign up to six Topics within Ulitzer to which you wish to be able to assign your articles, news items, book reviews, interviews, press releases, blog posts, etc.

Once assigned, these Topics will always be available to you. Every time you complete a new item, just return to the Topics tab and click on which of the six Topic sites (including all of them) you want the items to appear on. Requests are subject to approval but you do not usually have to wait more than a couple of hours, tops.

 

 

More Stories By Yeshim Deniz

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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